An important reason for the rapid growth of many businesses is SMM, i.e., Social Media Marketing. Yes, as the posts on social media go viral, social media marketing is also viral from the past few years. The reason for this is the potential that SMM holds in it and the impact it leaves on customers’ minds is long lasting. SMM has vitally changed the way businesses interact with their customers.
Social media marketing is one of the online marketing strategies. It encompasses employment of entire gamut of social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, MySpace, YouTube, StumbleUpon, Digg, Whatsapp, Reddit, etc. Basically, the aim is to develop content, images or videos that will be shared by the followers and other netters. This helps in brand promotion.
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media.
Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.
Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.
There is no set answer to this question because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.
With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon and not a race.
Post consistently. Let your passion and personality shine through. Engage in conversations. Answer questions. Encourage audience engagement. Provide valuable content freely, without getting salesy. And be creative.
Social media is an excellent tool in today’s marketing era without which a business’s success is unlikely. However, the return on investment from social media is not that high. But it does help build an online presence for your business. This helps build brand awareness.